Whilst working as Creative Director at Boom Marketing Canada, I was given the task of updating the 13 year old ‘infamous’ green Boom branding.
I instantly decided to drop the mix of a bold font, a bold colour and overly complicated positioning statement. I wanted to create something a little more refined, sleek and premium looking.
This would help position the company as a more mature player in the market.
I opted for more subdued colour palette, combined with a subtle but strong font.
The idea and rationale was that Boom Marketing didn’t need to have a brand identity that was in your face and shouting ‘look at me’, but rather it should let the quality of work ‘make an impact’.
The web navigation was based on a HTML template that served to show the portfolio of work as a strong impactful header and greeting to the site.
You can read more about the rebrand and launch here at www.MarketingMag.ca
Client Your client
Services Branding/Web Development