A to B Tour.
Ex Awards Silver
Best Mobile Marketing Program B2B
Event Design Awards Silver Winner
Best Mobile Marketing Vehicle
BlackBerry and Sprint challenged us to find a creative and engaging way to educate consumers on the benefits of the Nextel IDEN network and it’s unique features with the BlackBerry 8350i.
The goal was to create demand in the consumer and B2B technology purchasers market. Plus develop buzz within Sprint stores and get the Sprint customer base excited about the new BlackBerry Curve 8350i.
Ultimately the business objective was to drive incremental Sprint/BlackBerry net activations.
The solution evolved from an idea based on the direct connect feature of the device.
The quickest route from A-B is a direct line.
This formed the basis of the experiential tour.
We simply invited potentially B2B consumers people to meet us at point A (with the guise of a meet and greet breakfast and presentation) then we took the opportunity to educate the audience on the benefits of the Nextel IDEN network that the BlackBerry Curve 8350i and Sprint offered.
We did this whilst transporting them in our mobile showroom from Point A to point B.
Along the way the passenger discovered the device’s features by interacting with apps inside and outside of the vehicle. There was an interactive showreel, demo units, education booklets, a tour narration that guide the passengers through each feature at key points of the journey.
The tour visited over 30 U.S cities visited 47 stores and created over 4,138,000 impressions.
To get a double hit on the usage of the custom fit touring vehicle, it was also used for consumers to engage with a key Sprint stores within along the route.
Services Experiential Marketing