Walk A Mile

Walk A Mile

Get Pumped!

In October 2009, The White Ribbon Campaign held Toronto’s first Walk A Mile In Her Shoes event.

Prior to the third event in 2011, with the goal of increasing the continuing success of the walk and raise even more awareness for the Walk A Mile campaign, I developed and filmed a series of promotional teaser videos.

The videos captured public reaction to men simply walking about their everyday business in ladies high-heeled shoes.

A team of men braved the perils of the stiletto shoe and swarmed the downtown core of Toronto during peak commuter and break times to hand out Walk A Mile information and draw attention the event, garnering new sign ups and plenty of attention.

The event raised $145,000.00 to help end violence against women and girls and the UN featured the videos as part of their Say No – UNiTE campaign

Client          White Ribbon
Services     Guerilla/Experiential
Link            www.WalkAMileToronto.org